William Rast, the 'New America' denim culture brand, was founded by music icon Justin Timberlake and business partner Trace Ayala in 2005. Their mission: Put America's denim heritage and biker culture into a contemporary context. The result is jeans of the finest imported denim, and a complete men's and women's lifestyle collection with a playful, yet sophisticated attitude. Artist-inspired prints and graphics and utilitarian symbols and badges add to William Rast's strong visual identity.
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