According to WWD; Hermès decided to expand their brand with fine jewelry. The French luxury group, best known for silver jewelry, is dubbing the 14 pieces “haute bijouterie” in a bid to distinguish itself from the couture houses and Place Vendôme players that traditionally purvey high-end baubles.
The chunky Centaure necklace, bracelet, earrings and rings are inspired by horse’s hoofs, while the Fouet diamond necklace is shaped like a whip. Prices range from $23,675 at current exchange rates, for clip-on rose gold and black jade earrings to $880,000, for the diamond necklace. The pieces will come in custom-made boxes made of black alligator leather and the collection will be showcased in the windows of the Paris flagship at 24 Rue du Faubourg Saint-Honoré at Christmas, before resuming its travels
“Hermès will be taking orders for the collection on a world tour that will stop in Tokyo in September, Hong Kong in October and Berlin in November, said Laurence Reulet, general director of jewelry. The waiting time is five to seven months, and pieces can be adapted to customers’ tastes.” – Hermès”
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