Monday, December 14, 2009

Tom Binns Alice in Wonderland Collection (First Official Piece)


Movie-related merchandise is usually more scary than stylish, but Disney has upped the ante by asking the jewelry designer, Tom Binns to create about half a dozen or so special designs inspired by Disney's “Alice in Wonderland,” re-imagined and directed by Tim Burton - to be release 3/5/10 in digital 3-D. 


Each jewelry piece is based on an event or character, including the Mad Hatter (played by Johnny Depp), the White Queen (Anne Hathaway) and Binns’s favorite, the evil Red Queen (Helena Bonham Carter). “For her necklace, I interspersed red lacquered hearts with vicious little pins and thorns,” says Binns, who is known for his love of the surreal. “With ‘Alice,’ I could be my mad self, but in the context of Tim Burton’s ‘Alice,’ my madness actually seemed rather tame.”


The limited-edition pieces, including the broken-teacup necklace shown above, will retail for $1,000 to $1,500 in the spring. Look for a lower-priced collection, Tom Binns for Disney Couture, to be sold at the Tom Binns Megastore in New York, Bloomingdales and other boutiques. (NYT)

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