Calvin Klein kicked off his label with a collection in 1968, when he and childhood buddy/business partner Barry Schwartz launched a line of men’s and women’s coats at retailer Bonwit Teller. Today, the iconic American label grosses $3-$5 billion annually, thanks mainly to its designer jeans, underwear and fragrance divisions. A true lifestyle brand, Calvin Klein also produces eyewear, eveningwear and home collections, and has expanded its sophisticated, high-end apparel line to include career casuals for women, men and kids. Spare, clean shapes and modern lines characterize the collections, which look tailor-made for both the glitterati of Hollywood and the literati of New York. One of the great American fashion houses, on par with Ralph Lauren and Donna Karan, the company is known as much for its minimalist fashions as for its pioneering marketing and advertising campaigns: Brooke and her jeans, Kate and her Obsession, Mark and his tighty-white-ies. It’s a testament to Klein, who checked out of the company when he and Schwartz sold to Phillips-Van Heusen in 2003, that the brand remains competitive with its peers—and that the consistency continues.
Sunday, June 28, 2009
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